NEST EXHIBIT // DIRECT ENERGY
// AWARDED // CONCEPT // DESIGN // Direction // 3D
The Nest is a thing of beauty in every way. I want one of these installed in my apt. This spot played off of the beauty of the Nest by showing it framed in a museum. The voice over is supposed to be that of a matter of fact curator's giving a museum tour. The idea was to make it seem like this was as much a modern work of art as any in a museum these days.
I wanted to go for photographic realism here even in the style frames so I used Vray in Cinema 4D. It was important to get all the minor details right to sell the closeups. Some very subtle dirt on the wall and scratches on the Nest help it feel real but are also hardly noticeable.