Movado Edge // Movado // TAG
// Awarded // Concept // Design // Direction // 3d // Animation // Compositing
The task here was to create 2 spots for Movado's new Edge line of watches; a men's and a women's. The watches featured a scalloped pattern and some very fine detailed metal finishes as well as the classic Movado dot. Camera moves were quick to keep the energy up and lighting played a huge roll in defining the many contours in these watches. The watches were recreated in 3d and fine tuned for accuracy and beauty.
Movado Edge style frames