ANDREW HESS
Ladylike_07c_v01.jpg

MTV Ladylike

Ladylike // MTV

// AWARDED // CONCEPT // DESIGN // Direction // Animation // Show Package Design

MTV

MTV needed a show package for season 2 of their popular TV show Ladylike. Ladylike is a weekly half hour hidden camera prank show akin to Ashton Kutcher's show Punk'd. The cast consists of 3 talented and hilarious women that never stop as well as some rotating supporting cast. We were tasked with bringing a new energy to the show that matched the intensity of the Lady's antics and humor. They gravitated toward the idea of various Ladylike stickers being plastered throughout the city. We combined that with a glitch aesthetic to add extra energy and got something we were quite proud of. We created each sticker from scratch and even had some printed out for the shoot. Then we shot the cast sticker-bombing NYC in a variety of scenarios to create the show open.

 

// Process

These were style frames showing the packaging design mixed with a glitch look. In the end, the client had me remove much of the glitch design in favor of the stickers but some glitch did make it into the final spot and package.