Erosion // Humira
// pitch // CONCEPT // DESIGN // Direction // 3D // x-particles
These boards were for a pitch for the intro video of an app. The app educated users on the process of bone mass loss related to a certain disease and how medicine counteracted that process. The keys of a piano dusting away were a metaphor for deteriorating bones. A combination of footage and X-Particles was utilized for the dust effect. Careful attention was paid to the textures so they held up in close ups.