DelL COnnected Security // Dell // Y&R
// Awarded // CONCEPT // DESIGN // ANIMATION // Compositing // VIDEO SHOOT ASSITANCE
I've wanted an excuse to explore the glitch art look for a while now. This project was exactly that. Our challenge was to highlight the necessity of Dell's Connected Security offerings using scare tactics. The ease of breaking into your servers is eerily described by a garbled voice as we see bits and pieces of the shady hacker through the glitches. We had to be careful not to go to far into the dark look as the client didn't want to scare any viewers away. The glitch art had to be "controlled" in some moments allowing the viewers eye to settle and almost discern the man behind the glitches. At other times though we could run wild, especially in the transitions between shots and in our use of audio pops and tears.
There were so many layers and techniques involved in landing the perfect glitch look. The style and look of these glitches evolved as I discovered new ways to create them. Happy accidents also helped create some of the most convincing glitches. You couldn't really control the glitches, rather you could ramp them up/down and turn off/on various layers.
An early study of the pixelation process.
First round proof of concept boards. The client felt this looked almost too dark, almost serial killer-like. So in the shoot we added a gray slate backdrop so it wouldn't be completely black in the background.
Various glitches and scan lines that helped with the overall glitch art look.
By layering up various mosaic effects with random glitch art generated using an AE plugin called Data Glitch, I was able to get some pretty unique and intricate glitch details. I let the randomness that was inherent with glitch art lead the look rather than trying to control it. The experimentation during this project was a blast.