Benji Menendez Social // General Cigar Company

// Awarded // CONCEPT // DESIGN // Direction // Projection Planning // 3D // compositing


I made this looping video to play on a big screen at a party sponsored by Partagas cigars through General Cigars. They were a client of POKE New York's. The idea was simple; golden, smoke billowing, show off the 2 logos, make it loop. This was an all After Effects project along with Photoshop for creating graphics. The smoke was done with Trapcode. The music was done by me friend and coworker Aaron Rutledge. The event featured a speak-easy environment where we were all actually allowed to smoke cigars without ridicule. Pretty cool and rare anywhere these days.