Absolut Summer // Absolut // Facebook
// Awarded // CONCEPT // DESIGN // Direction // 3D // Particles // ANIMATION // Compositing
Absolut wanted a high-energy summer spot to showcase some of the many drinks you can make with their vodka. I drew inspiration from 4th of July fireworks, sparklers, and light writing. The particle system was created in After Effects using Trapcode and then I brought light paths back into C4D so I could accurately map 3D lights along those same paths. This ensured realistic lighting rather than faking it.