5 Miles Buy/Sell Site
// Pitch // CONCEPT // DESIGN // Direction // 3D
The online buying/selling site, 5 Miles asked us to pitch boards for a campaign to increase awareness of their company. We thought it would be interesting to take in the story through the perspective of the items being sold. What would the story sound like if a crib, who's sole purpose in life is to hold a baby, could talk and tell you how much it missed that baby? How does a food truck rusting away in the middle of a field feel when someone comes along and gives it a fresh coat of paint and a new purpose?
Carefully integrated typography would help us tell the story in a meaningful way. The mood and narration of each spot would start very dark and end on a complete opposite upbeat vibe as each featured object got a second chance. Adding a personality to these intimate objects would invite the viewer to think about "junk" in a whole new light.